Never blindly trust any headline on @mashable (or the rest of the Internet)
http://mashable.com/2011/08/09/small-businesses-social-media
This kind of stuff annoys me.
First of all, the number of businesses in the study was reported wrong by Mashable. It’s 304, not 204.
Also, I doubt how scientific this “[STUDY]” really was. Interviewing 304 residential home construction companies from central Missouri will give you much different results than interviewing 304 small businesses in retail and high-tech in Boulder. Before relying too much on the results of this study, I want more info about who they interviewed.
Whenever you see stuff like this, think about the motivation of the author. In this case, the “study” is a marketing tactic for Hiscox’s professional liability insurance products, eMarketer/Mashable is just trying to ruffle some feathers into generating ad revenue.
Don’t fall for headlines!
FourthSegment Blog: Social Media is exploding, and it's only going to get hotter
A few weeks ago, Boston Innovation released an infographic called Social Media is NOT as Popular as You Think. The point of the article is to remind people not to get lost in the bubble of thinking everyone in the country is a Facebook & Twitter expert. This is very true. If you’re a technical…
FourthSegment Blog: Welcome to the FourthSegment Blog
Check out what I’m working on next:
Hi,
I’m Ryan Angilly, and I, along with my business partner Jonathan Woodard, want to welcome you to the blog for our new company, FourthSegment.
Back in November, Jonathan and I started to ask ourselves: What’s the next big thing? What’s coming down the pipe that is going to…
Social Media's secret weapon: email
“when I get an email from Facebook that a friend has tagged me in a photo, I click on it and go check it out every time.”
This is a pretty neat use of twitter
